Aesthetic, Durable, Honest
Haupt defines itself by modernity, style and a fanatical attention to quality. Haupt shirts are subtle yet effective, just like the men who wear them. Lutz Schira, Haupt’s Brand Director, puts it this way: “Good design is as little design as possible…aesthetic, durable, honest.” He points out that men’s high-fashion shirts are no longer a novelty. “The shirt is developing from a ‘nice to have’ to a ‘must have’ garment in the modern man’s wardrobe.” Haupt creates shirts that aren’t ostentatious, yet they are eye-catching. The company’s high-tech, innovative fabric engineering, such as the proprietary Ceramica fabric, expresses Haupt’s commitment to being on the leading edge of shirt craftsmanship. This makes Haupt a must- have brand for any man’s smart casual wardrobe.